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MAXCLINIC Enters the United Kingdom’s Selfridges Department Store ‘Capture European Hearts with a Different Concept’

[by Oh Eun Sun] Luxury spa care brand MAXCLINIC became a part of UK representative department store, Selfridges’ London flagship store.

The imported product as a ‘stick-on plaster pack’ in Korea has recorded selling out every home shopping broadcast overseas, is called ‘Miraclinic Plaster Corset Mask’. Among Korean cosmetics, sheet mask packs are representative items of K-Beauty, and in the Americas as well as Europe its gaining popularity as well. Different from existing mask packs, it is an eye catching spa plaster treatment that you can even do at home consisting of a 2-stage differentiation method. After experiencing the plaster corset mask at a Korean spa, the Selfridge Department Sector Buyer imported the product.

In addition, the mask pack type’s easy and convenient product removes the inconvenience of most plaster packs that mix with water. Through the effect of sealing off plaster, active ingredients deeply enter the skin and the plaster hardens while having the effect of lifting, it holds the face line.

Apart from this product, MAXCLINIC’s representative products such as the Royal Caviar Oil Foam, Cirmage Lifting Stick, etc. are CPNP (Cosmetics Productions Notification Portal) verified, and starting from this coming September, the product line-up is set to gradually expand.

MAXCLINIC is also doubly expanding their distribution channel. Along with the unrivaled success of establishing the status of selling out for 6 consecutive years in the Home Shopping Cleanser Section, of course along with the start of the Boots Starfield Hanam Branch and CHICOR Central Terminal branch, at the end of June you can meet the Boots Centum City branch as well.

A MAXCLINIC representative said “Starting with 20 million reviews on a Facebook video of the Cirmage Lifting Stick, at Shanghai’s Beauty Exposition, receiving a lot of interest from local clients as well as foreign buyers, etc., MAXCLINIC gradually is gaining recognition in the global market.” They also stated, “As much as the situation in which Japanese home shopping runs out of stock every broadcast, we continue getting an explosive response. In the future we need spur on sale circulation to firmly build our position in Asia and Europe.”

Meanwhile, Selfridges department store that opened in 1909 as the earliest modern department store is over a century old and the best place to visit in London as well as a landmark of the UK. It has the Oxford Street flagship store and three other branches and has won the Best Department Store award many times at Paris’s Global Department Store Summit.

Contact: news@bntnews.co.uk

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SMTM6 Production Press Conference 170630

Write: 2017-06-30 17:45:40 / Update: 2017-07-06 15:16:41

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