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‘K-Beauty’s Power’ KiCHO Becomes Part Of The Whole Foods Market, An Organic Food Supermarket In The U.S.


[by Song Eun Ji] KICHO, a naturalistic brand with low irritation, has become part of the three stores of The Whole Foods Market, a large organic food supermarket chain in the U.S., for the first time in South Korea, boasting the potential of K-beauty.

KICHO has first become part of The Whole Foods Market’s Columbus Circle Store located in Manhattan in New York City in the U.S., and also part of Edgewater Store and Paramus Store in New Jersey. Each Store displays various products of KICHO with the phrase saying ‘K-Beauty Is Finally Here,’ gaining a good response from the local residents.

This entry of South Korean cosmetics into the U.S. is assessed to be a case making you realize the global popularity of K-beauty. Especially, as KICHO has become part of The Whole Foods Market, which is famous for its complex selection of products, the company is evaluated to have had the excellent skin improving effects, stability, and eco-friendly features of South Korean cosmetics recognized.

KICHO is a brand keeping its philosophy of naturalism to pursue skin health which recovers and protects the ecosystem order of the skin. The brand is loved in foreign countries as well as in South Korea with its naturalistic cosmetics with low irritation made by its cosmetic know-hows accumulated over the past 50 years.

The representative bestseller of KICHO is the ‘KICHO Sheep Oil Cream,’ made from lanolin, animal oil extracted from wool, which is similar to the sebum of humans. Recently, the brand is attracting a great popularity with the ‘KICHO Camelia Sleeping Pack,’ which is a sleeping pack with low irritation made from sheep oil, camellia oil, black ginseng, rosewater, etc.

Meanwhile, of the spokesperson of KICHO said, “We are happy as KICHO’s products are introduced at The Whole Foods Market, which is famous. KICHO will continuously develop cosmetics that you can safely use regardless of gender, age, and nationality with naturalistic substances giving no irritation to your skin to contribute to improving the status of K-beauty from here on.” (photo by KICHO)


Contact: news@bntnews.co.uk

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Write: 2015-12-31 15:24:45 / Update: -1-11-30 00:00:00

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