Texas Rangers’ Choo Shin-soo Advertises Bulgogi on New York Times


[by Cho Suyoun] Major League of Baseball player Choo Shin-soo advertised Korea’s traditional food ‘Bulgogi’ on newspaper New York Times.

On March 12, an advertisement of Korean traditional food ‘Bulgogi’ was printed on section A of New York Times. By holding a piece of meat with chopsticks, the new Texas Rangers player suggested ‘Bulgogi’ to readers.

Along with the photo, Choo said, “Hi, I’m Choo Shin-soo. I’m an outfielder for the Texas Rangers…… Spring’s here and I’m ready to play! And do you know what got me through training? Bulgogi. Try some at your favorite Korean restaurant. It’s delicious!”

Professor Seo Kyung Duk, who produced this advertisement and is Korea PR specialist, explained that the reason he planned this advertisement is that he believed ‘Bulgogi’ will be introduced friendlier to New Yorkers if famous baseball player Choo Shin-soo becomes a model.
 
The Rangers’ outfielder donated his talent to the advertisement and added that he wished to support publicizing Korean foods as a Korean.

Meanwhile, the price of the advertisement was fully supported by Chicken Maru and Seo Kyung Duk has continued publicizing Korean culture in various ways. (photo by Seo Kyung Duk)

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Write: 2014-03-13 18:45:13 / Update: 1999-11-30 00:00:00

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